92 visitors think this article is helpful. 92 votes in total.

Aktivitet Journal of Research in Interactive Marketing - DiVA portal

Journal of research in interactive marketing

Sep 30, 2016. The focus of this journal is to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. With its origins in the discipline and practice of direct marketing, the journal aims to publish progressive, innovative and rigorous scholarly research. Academics and the business community are interested in learning how social media can benefit (or harm) consumerbrand engagement. As more branding activity goes social, marketers are not always welcome in all social media spaces. In this invited commentary, the authors aim to lay out the challenges that social media faces for enhancing consumerbrand engagement. In doing so, they seek to turn social media challenges into future research directions. The paper reviews prior literature on social media and brand engagement.

Next

Journal of Interactive Marketing | RG Impact & Description | Impact Rankings ( 2017 and 2018 )

Journal of research in interactive marketing

The Journal seeks original research in interactive marketing broadly defined. Indeed it is expected that the Journal will be instrumental in helping define the term "interactivity" and in setting the research agenda. The areas addressed include but are not limited to the strategic use of information and information technology as. As marketing moves into the digital future, ongoing and in-depth research becomes more important than ever. Data & Marketing Association provides original insight into the challenges faced by the data-driven marketing industry today. DMA’s cutting-edge research covers all channels and media, allowing organizations to keep pace with trends and measure their company’s success. DMA provides marketers, agencies, solution providers and media companies with a wealth of resources to inform their investments, strategies and campaigns. With rich insights around omnichannel, social, digital, email, direct mail, mobile, etc.

Next

Journal of Research in Interactive Marketing - SCImago

Journal of research in interactive marketing

Marketing. The set of journals have been ranked according to their SJR and divided into four equal groups, four quartiles. Q1 green comprises the quarter of the journals with the highest values, Q2 yellow the second highest values, Q3 orange the third highest values. Online subscription, valid from January through December of current calendar year Immediate access to this year's issues via Springer Link Volume(-s) with issue(-s) per annual subscription Automatic annual renewal More information: We are delighted to announce that Operational Research has been accepted by Thomson Reuters for coverage in "Science Citation Index Expanded, Journal Citation Reports / Science Edition and Current Contents. Congratulations to authors and editors for their excellent work! Operational Research - An International Journal (ORIJ) publishes high quality scientific papers that contribute significantly to the fields of operational research and management science (OR/MS). ORIJ covers all aspects of OR including optimization methods, decision theory, stochastic models, simulation, game theory, queueing systems, inventory and reliability, among others. Articles present new theoretical insights and developments, as well as real-world case studies illustrating the practical implementation of OR.

Next

Journal of Research in Interactive Marketing Fall Update 2013

Journal of research in interactive marketing

Oct 25, 2013. The Journal of Research in Interactive Marketing promotes research in the field of interactive marketing including database technology, social media marketing, Organizations often find themselves at cross roads while deciding to structure their communication models. This study explores the tensions between cogntive and affective components that are integral to communication models. Advertisements with its potential to influence both affective and cogntive components was found to be influencing consumer attitudes. The multiple regression model explains 53% relationship between attitude formation and advertisement construct. Journal of Marketing Research, 35, 123-127 Babin, L. Journal of Advertising Research, 40, 95-100 Bryman, A., and Bell E. A framework providing direction for research on communications effects of mental imagery-evoking advertising strategies. Psychology and Marketing, 15, 261-78 Blair, M., and Henderson, M. An Empirical Investigation of Advertising Wear-in and Wear-out. A modified scale for the measurement of communication-evoked mental imagery. Marketing Theory, 7 pp 353-377 DOI: 10.1177/1470593107083162 Campbell, M.

Next

A Uses and Gratifications Perspective - Arrow@DIT

Journal of research in interactive marketing

Brian.widdis@ This work is licensed under a Creative Commons Attribution- · Noncommercial-Share Alike 3.0 License. Recommended Citation. Dunne, A. Lawlor, M. Rowley, J. Young People's Use of Online Social Networking Sites - a Uses and Gratifications Perspective. Journal of Research in Interactive Marketing. , published on behalf of Marketing EDGE, serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments. We publish leading-edge, high-quality and original results, methodologies... Read more , published on behalf of Marketing EDGE, serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments. We publish leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. The journal has no preferred or disallowed methodologies but is open to conceptually rigorous approaches of any type.

Next

ScienceDirect.com | Science, health and medical journals, full text articles and books.

Journal of research in interactive marketing

The Journal of Interactive Marketing is an academic research journal from Marketing EDGE. The Journal of Interactive Marketing is a leader in the marketing fields. This research aims to identify the importance that influence marketing today plays in fashion and beauty blogs, thus grasping whether these blogs influence the consumer/follower, and simultaneously analysing the motivations that lead followers to consult blogs as well as understanding whether the influence wielded through blogs generates impacts on the attitudes and behaviours in the purchase. A descriptive and quantitative study was developed, with the objective of identifying the importance that influence marketing assumes within the scope of fashion and beauty blogs. To this end, a questionnaire survey was carried out with the target audience composed of the followers of the various fashion and beauty blogs. Results point that influence marketing does impact on purchasing intentions as regards the products presented as well as on attitudes and behaviours towards fashion and beauty. e WOM, e Referral and gender in the virtual community. Participação em rede: do utilizador ao consumidor 2.0 e ao prosumer. Consumers hold favourable opinions towards blogs, irrespective of the age group, with the majority openly accepting that they identify and relate to the bloggers and their blogs. Marketing Intelligence & Planning, 34 (5): 692-710. There is a higher frequency of accessing blogs among the older respondents and their motivations to follow these blogs stem from wishing to keep up with the trends and seeking out information. Atlantic Journal of Communication, 19 (2): 113-128. Journal of Research in Interactive Marketing, 10 (4): 268-287.

Next

Journal of Interactive Marketing - Elsevier

Journal of research in interactive marketing

The Journal of Interactive Marketing, published on behalf of Marketing EDGE, serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments. We publish leading-edge, high-quality and original results, methodologies. Read more. JIME is a peer reviewed open access online journal in educational technology that focuses on the implications and use of digital media in education. It aims to foster a multidisciplinary and intellectually rigorous debate on both the theory and practice of interactive media in education. Last April representatives from 18 countries in Latin America and the Caribbean gathered in São Paulo to discuss the recommendations that would be put forward to the 2nd World OER Congress in relation to mainstreaming OER to achieve the 2030 Sustainable Development Goal on Quality Education. During the discussions that preceded these recommendations, it was noted that countries in Latin America are still in the early stages of adopting OER. This delayed uptake was firstly attributed to the lack of visibility of existing open education initiatives in the region. In this Special Collection the co-editors seek to highlight issues and challenges emerging from the effective implementation of OER policies, initiatives and projects in Latin America; and showcase research on the process of adoption and impact of the use of OER in educational settings in the region. We invite contributions to JIME, for a special collection issue on open education in Latin America. Submissions to JIME should have a clear educational focus or application, and should illuminate the special contribution that digital media can make to learners' knowledge, understanding or skill. Submissions are expected to advance knowledge in the field in some way, by developing theory, or critiquing existing work, or providing an analysis or framework for understanding empirical findings.

Next

Journal of Interactive Marketing Offers Access to Top Research - MSI.

Journal of research in interactive marketing

Aug 9, 2016. For marketers seeking new scholarly insights, the Journal of Interactive Marketing is offering free access to five articles selected by editor-in-chief Brian Ratchford for their relevance to marketing practice. IMResearch In marketing, we frequently worry about endogeneity but give much less thought to exogeneity – those forces that unambiguously generate external shocks impacting marketing theory and practice, shocks that create sudden change in consumer and managerial thinking and behavior. One might ask what are the most exogenous forces in marketing today ; changing technology, computer science, and digital business innovation. This is the inaugural year of the Interactive Marketing Research Conference, intended to be the premier conference for digital and direct marketing and a unique event of interest to both behavioral researchers and to those who leveragel data-intensive environments. The conference is further intended to support the and to promote quality research in research in interactive marketing within the overall discipline of marketing. To those ends, the event will be a small, elite gathering of academics along with a number of digital marketing practitioners working at the edge of the interactive marketing exogenous shock wave.

Next

The impact of brand communication on brand equity through.

Journal of research in interactive marketing

Nov 20, 2015. Item Type Journal article. Publication Title Journal of Research in Interactive Marketing. Creators Schivinski, B. and Dabrowski, D. Date 2015. Volume 9. Number 1. ISSN 2040-7122. Identifiers. The Journal of Research in Interactive Marketing promotes research in the field of interactive marketing including database technology, social media marketing, search, website design and usability testing. This deck is an update on the status of the Journal.

Next

Journal of Research in Interactive Marketing

Journal of research in interactive marketing

Jul 10, 2017. Journal of Research in Interactive Marketing. Digital channels for building collaborative consumption communities. Alex Garrett, Karla Straker, Cara Wrigley. Article information To cite this document Alex Garrett, Karla Straker, Cara Wrigley, 2017 "Digital channels for building collaborative consumption. OMICS International organises 3000 Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700 Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Next

Social media and consumer engagement a review and research.

Journal of research in interactive marketing

Jan 1, 2016. Research output Contribution to journal › Article. Design/methodology/approach The paper reviews the marketing literature on social media, paying particular attention to consumer engagement, which was identified as a primary area of concern in. Journal, Journal of Research in Interactive Marketing. Is offering free access to five articles selected by editor-in-chief Brian Ratchford for their relevance to marketing practice. The journal articles are free to download and read until February 2017.

Next

Journal of research in interactive marketing

Read the latest articles of Journal of Interactive Marketing at ScienceDirect.com, Elsevier’s leading platform of peer-reviewed scholarly literature The International Journal of Management and Marketing Research, ISSN 1933-3153 (print) ISSN 2157-0205 (online), publishes high-quality articles in all areas of management and marketing. Theoretical, empirical and applied manuscripts are welcome for publication consideration. The Journal, first published in 2008, is currently published two times per year by The Institute for Business and Finance Research (IBFR). The journal overall acceptance rate is between 10 and 15 percent. Distribution The Journal is distributed in print and electronically through The Institute for Business and Finance Research website, EBSCOHost, Research Papers in Economics (Re PEc) and Social Science Research Network (SSRN).

Next

International Journal of Management and Marketing Research

Journal of research in interactive marketing

The Journal of Interactive Marketing from is a premier academic marketing journal. The Journal of Interactive Marketing publishes leading marketing material. Publishes leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. This highly-regarded journal has no preferred or disallowed methodologies, but is open to conceptually rigorous approaches of any type. Manuscripts should address managerial problems that are current and topical and have the potential to impact practice and theory in digital marketing and related areas. JIM's 5-year impact factor is 7.767 and one-year impact factor is 5.026 (Clarivate Analytics) and JIM is included in the following services: ABI/Inform, Business Periodicals Index, Current Contents & Soc Sci Search, Journal Citation Reports, Scopus, Amazon and Google Scholar. For general information (Editorial Review Board), subscription information, etc. please visit or contact the Managing Editor, Barbara W.

Next